In part 3 we discussed Google’s HummingBird Update, AMP, Duplicate Content, Canonical Tags, Image Optimization, Content Updates, and Keyword Prominence.
In this post, we will be covering the factors that are directly related with the content on a web page.
31.Keywords in H2, H3 Tags
You may have often heard about relevance but how does Google measure that. Adding target keywords in H2 and H3 Tags sends relevant signals to Google’s Algorithm.
As John Mueller from Google states: “These heading tags in HTML help us to understand the structure of the page.”
32.Outbound Link Quality
Linking to a trusted source with relevant information helps readers get more information about a topic. Also, outbound links to these authority websites send expert signals to Google’s Algorithm and definitely help SEO.
A case study shows outbound links positively help Search Engine Optimization.
33.Outbound Link Theme
Outbound links pointing to sources have a great impact on the relevancy of your content or pages.
Make sure that you are linking to the right sources in your niche that have a certain authority and are trusted by real people.
For instance: If you have a page about Rabbits and your outbound links point to pages about gardening then this may indicate to Google that your page is about gardening and not rabbits.
You can find external links to a website using this tool.
34.Grammar and Spelling
The content on your page must have proper grammar and spelling. This allows readers to consume content with ease and not get confused.
Also, good grammar and content flow are considered a quality signal by many SEOs.
John Mueller says:
35.Syndicated Content
Syndicate Content simply means the content that has been copied, plagiarised, or scraped using scraping tools from the pages that are already indexed or ranking.
This practice is harmful and must be avoided at any cost. Here is what Google has to say about Scraped Content:
36.Mobile Friendly Update
Mobile Friendliness has become the industry talk for the past two decades. According to Google’s Mobilegeddon update websites that had good mobile speed and friendliness were rewarded compared to the ones only optimized for desktop.
You may check the mobile speed of your website is using Google’s own speed checker i.e. PageSpeed Insights.
37.Mobile Usability
Mobile Usability simply means the interactiveness users get to experience on a webpage.
Make sure that your website is developed separately for mobile devices and loads fast with no glitches to satisfy the ‘Mobile First Index’.
38. “Hidden” Content on Mobile
Hidden Content on mobile is not indexed and not considered a ranking factor as compared to fully visible content.
Make sure that the critical or important content is visible and other things such as javascript, interactive buttons, animations, etc. could be hidden. You may visit our SEO Company India page and find no content hidden for mobile.
39.Helpful “Supplementary Content”
According to Google, helpful supplementary content can be beneficial to your website. This can act as a quality signal. Such content can act as a helpful interactive source for users and definitely retain people for a long time.
For instance, Supplementary content can be income tax calculators, gold price calculators, scientific calculators, age calculators, etc.
40. Content Hidden Behind Tabs
If at all your website has hidden content behind tabs or some buttons that need to the expanded with a click, such content may not be indexed and thus does not rank.
Here is what Search Engine Journal had to say about this topic.
