In part 9 we talked about Google Analytics, Google Search Console, User Reviews, Core Web Vitals, and Backlink Factors such as Linking Domain Age, No. of linking Domains and Pages, Backlink Anchor text, Alt Tags, and .edu &.gov backlinks.
91.Authority of Linking Page
This refers to the authority or Page Authority of a linking page. The Authority of a Linking Page is extremely important while building backlinks. You may read this article to know more about the linking page.
92.Authority of Linking Domain
The authority of linking domains or ‘Domain Authority’ to your website plays an important factor. A study from Moz shows a co-relation between Domain Authority of backlinks and rankings.
93.Links From Competitors
The strategy to rank on the first page of Google is on the first SERP itself. It’s smart to focus on the backlinks your competitors have already got. It narrows down the backlink gap and hence you are most probable to rank on the first page and outrank your competitors.
94.Links from “Expected” Websites
This is a controversial factor in the SEO industry. Though not officially declared by Google, many SEOs believe that a website should get a set of links from ‘Expected’ websites in a niche. This enables Google to completely trust a website in a specific niche.
95.Links from Bad Neighborhoods
Links from “Bad Neighborhoods” can be a myth as well as a ranking factor. Make sure that you are not in a bad neighborhood of websites on a server. This usually happens when you use a shared hosting plan.
You may use this tool to find out sites hosted on your server:
96.Guest Posts
Many SEOs believe that Guest Posts aren’t effective as they used to be back in the day. But if posted on niche relevant sites these backlinks are powerful.
Guest Post backlinks from editorial passages provide better relevance to websites.
Your site may get penalized if Guest Posts are done excessively.
97.Links From Ads
Links from Ads are to be no-followed or to be denoted as rel=sponsored. It is likely that Google will recognize do-follow links from the PPC campaign you have run and send some positive SEO signals.
Here’s what Google has to say about outbound links and links from Ads.
98.Homepage Authority
Links pointing to the home page of a website are a ranking factor and improve rankings for the overall site. Directory Links and Social Bookmarking Links are beneficial for Homepage of websites
99.Nofollow Links
You can say the most controversial topic in the SEO industry is No-Follow Links. Generally, Google says “In general, we don’t follow them.” But we have seen results with No-Follow backlinks as well.
100. Diversity of Link Types
Diversification in the backlink types matters a lot these days. Too many links coming from one source/website such as blog comments, forum backlinks, etc. are identified as web spam. Make sure that your link profile is diversified using Ahrefs or Semrush.