Pay-per-click advertising is a way of targeting customers through conversion-focused landing pages. Today, it is important for businesses of all scales, from small to large businesses.
PPC enables businesses to target a specific audience by placing ads on top of the organic search results when users search for a particular product or service. In this article, we will discuss how PPC can help your business.
Understanding PPC
The ads are placed on top of the organic results. These ads can be displayed on the website, on social media channels, and also on Google Maps. This is a very effective way of getting traffic, getting leads, and increasing sales.
Benefits of PPC for your business
There are many benefits to using PPC for your business. Some of them are as follows:
- Visibility: Through PPC, you can reach a wide range of audiences who are searching for products or services online. Therefore, this will lead to more traffic coming in, resulting in more leads and sales.
- Greater Control: With PPC, we can set targets. We can target locations, budgets, and keywords we would like to run ads for. Moreover, having control over these metrics will maximize your campaign results and give you a better ROI.
- Reports: PPC provides businesses with detailed reports that show the performance of their campaigns. This can give you an idea of how to improve the campaigns to get the best results.
- Results: Unlike SEO, PPC delivers very fast results. Once the campaign starts running then you can see the ads being displayed on the top of the SERPs. Moreover, you will not have to wait like SEO as it can take months to achieve the desired results.
These are some of the ways in which PPC can help your business. In the image below you can see the no. of users coming from paid searches (highlighted in green).
How to get started with PPC
- Define Goals: Before starting the first PPC campaign, you will need to define your goals. Like do you want to increase your sales? Do you want to improve your brand awareness? This will help you develop a campaign in a manner that will fetch you accurate results.
- Keywords: Keywords are terms used by a user when they are searching for a product or service. By selecting the right keyword you will find the right audience that will be interested in your product or services.
- Create Ads: You have to choose the right keywords in order to target the right audience by running ads. Including a clear CTA will get you leads, and a click-through to your website.
- Setting Budget: Creating a proper budget plan is important before you are starting a campaign. Setting a daily budget is much better than spending the entire budget. The budget is based on the search volume and competition of the keyword.
Why consider Percoyo for your PPC journey
Our PPC experts will continuously monitor and optimize your campaigns which can increase your sales by identifying customers, analyzing their behavior, and targeting them.
Conclusion to How Can PPC Help Your Business
In conclusion, you can follow the above steps to understand how PPC can help your business. You can call Percoyo if you want to take your PPC journey ahead with us. Call us at +91 7676722000 or fill up the form below so that our executive can get back to you. We are located in JP Nagar, Bangalore.