Search Engine Optimization is a technique of optimizing websites to rank higher in the SERPs and bring in more traffic to businesses. Generally, SEO is implemented on websites to rank specific keywords on Google that shall result in potential leads and sales.
Now the question arises of whether you can perform SEO without your own website? The short answer is ‘YES’. But you cannot completely take advantage of SEO without your own website.
Here are the best ways you can do SEO without a website:
Youtube Video SEO
It’s a known fact that YouTube is the second largest search engine on the planet that Google itself owns. Most SEOs do not realize how profitable and lucrative is YouTube in terms of SEO.
Now it’s very common you will see YouTube videos show up at the top of SERPs above all the websites. This is a clear indication that Google and users love to see a practical demonstration of solutions to their problems.
For instance, if you search for “CheeseCake Recipe” you will see a box appear that shows relevant youtube videos on the SERPs.
Some tips to optimize your YouTube SEO:
- Use the keyword you want to optimize for in the title, description, and tags of a video. For instance, if you want to optimize for ‘cheesecake recipe’ the title must be “Creamy Cheesecake Recipe 2022| No-Bake” or “How To Make CheeseCake? | Light and Creamy”.
2. Make use of creative and click-worthy thumbnails that may increase the Conversion Rate concerning your competitors. This moves up the ranking of your video exponentially and gets shown to many users.
3. Add video captions and correct the incorrect ones. YouTube automatically adds closed captions with many mistakes, so it’s better to add them manually.
Local SEO – Google My Business
Google My Business is the best way to get your business on the SERPs without a website. This is a feature offered by Google for businesses to present themselves on the SERPs for free.
Whenever you search for something like “Dentists Near Me” you shall find a box-like structure with 3 listings also known as Local SEO Pack-3 on the Search Engine Results Page.
You can Include Information such as Description, Address, Phone Number, Website, Photos, Posts, Primary and Secondary Categories, and also reply to reviews of your customers.
Here are some of the key factors to rank on Google My Business:
Always reply to the reviews that you get on GMB. Ask your customers for positive reviews as they play a huge role in the ranking and address the negative reviews and fix your customers’ issues.
Publish high-quality photos and posts on the GMB that would increase visibility and engagement with the customers. Make sure that the entire information provided by you is genuine and actionable.
Social Media Platforms
This is the most often overlooked platform in the SEO industry. It may not be hard-core SEO as it is known as Social Media Optimization, but these platforms can drive interest from a global perhaps nationwide audience to your business. As people are always on Instagram, Facebook, etc. spending time at least once a day.
The other benefit of optimizing these platforms is that your business could appear when someone types the service you offer such as “Plumbers”, with correct optimization techniques you can appear at the top of search results on Instagram and Facebook. Remember, location also plays an important role in ranking on these platforms.
Either way you as a professional could also be found on Google from social media platforms’ profile on the first page of Google. For example, Google Search for “plumbing professionals” could bring up your profile on these platforms as a search result.
Untapped Ways To SEO without a website
SEO is a long-term game and takes consistent effort, time, money, and dedication to reach your desired results.It’s better to outsource SEO services to an Indian Company like Percoyo. But, if you like content writing and can use it as a medium to grow your audience, then you may blog on these platforms without any website of your own:
- Medium.Com
- Ghost.Org
- Tumblr.Com
- Joomla.Org
- Jimdo.Com