People are moving from typing in the query to a more advanced and easy way of searching online
Yes you guessed it right voice search but there is one more search that is helping people out to find what they need and it is through their camera it through visual search
So here are the different ways how you can optimise your content so that it can be found on visual search
1. Using alt tags:
Yes, the primary reason to add alt tags is to aid the visually impaired but they can help you to return your images for the search that requires an image pack.
Here is nice blog by MOZ on how you can use your alt tags optimally.
2. Using schema markup and metadata:
With visual search being the future of the search it is pretty crucial to have your images marked up using schema and metadata
Here is a great tool to generate schema for your website and also the site where you can look for other schemas
3. Advertise on visual platforms:
Visual platforms like Pinterest and Instagram are made solely for the purpose of helping people find information through images and videos, it will be really helpful to advertise on these platforms to have a greater reach for the audience.
4. Submit Images to your sitemaps:
Make sure that all of the images on your website are present in your sitemaps
According to the latest stats by socialmediatoday.com, about 19% of the searches on Google returned images and there are over 600 million image searches on Pinterest.
With the rising need of people searching through their lens, it becomes necessary for us to get our websites equipped with the right image content to show up on the SERPs.
