User experience plays a crucial role in converting your traffic so here are a few tips that will help you stay ahead of your competition
1. Measure your page speed
You can improve this by using the suggestions on the page speed insights
2.Learn how the users are interacting with your content
Installing heat maps and knowing the customer behaviour using Google Analytics customer behaviour data you’ll figure how the user interacts with your content.
3.Ensure you have proper navigation on your site
Ensure your target pages are not more than 4 clicks away
4. De-clutter your page with unnecessary design elements
Keep the design as simple as possible to help you make the page neat and load faster