How To Generate Leads For Your Hospital Or Clinic Business Using Healthcare Digital Marketing
TABLE OF CONTENT
How To Generate Leads For Your Hospital Or Clinic Business Using Healthcare Digital Marketing
Every business needs more customers to visit them and take their service. Even hospital and clinic business need the same but that does not mean that they wish for you to fall sick often. They are just there to provide the best treatment to you so that they can relieve you from the pain. Therefore, it is necessary to have the best healthcare digital marketing strategy in place to attract more patients and enhance your online and offline presence of your hospital or healthcare business.
How to build your brand online.
To drive more traffic i.e, more patients to your hospital or clinic you must address their problems by understanding their needs. What are they searching for? What kind of treatment are they looking for? What kind of surgeries do they need? Are they looking for low cost surgeries? Do they want insurance as well for treatment? All these questions have precise answers that they might be looking for. This is where proper research and strategy plays an important role. If the customer needs are fulfilled at the right time they will avail your service, plus if the quality of your service is top notch then you will have loyal and returning customers will come back whenever in need.
2 . Creating a user friendly website.
An excellent, interactive website is necessary to build an efficient way to create a user friendly website which will again build trust. The website must be easy to navigate so that a user can navigate easily without any confusion. . The website gives a description about your doctors, the services you provide, underline your reputation, describe your specialisation, and innovative technologies that you use. Customers should be able to find all the relevant information on the website. Provide your contact details and your address so that customers can directly find you on your website and reach you.
3 . Building reputations.
While selecting a hospital or clinic every patient looks for reputable and trustworthy doctors. Having a renowned and empathic team of doctors and nurses is attractive to patients. It is one of the needs they wish for at a personal level. We can use the power of social media to create a discussion group page on the website where people can discuss various topics related to your business and the services that you provide, give advice about the kind of specialities you provide, what are the before and after services you provide. You can create youtube videos about some healthcare advice. Giving advice and suggestions online helps to create an image in front of the audience creating credibility as well. This helps in creating trust within the audience thus improving the branding.
4 . Targeting the correct keywords..
Keywords are the phrases that the potential customers type on the search engine to find business similar to yours. If a person were searching for something like, “best hospitals in bangalore” or “ child specialist doctor in indiranagar bangalore” your page or ad should show up. How can you target all those people looking for your business? It’s by targeting specific keywords you can reach them at the correct time. I will be discussing more about keyword targeting later on in this session.
5 . Offer best customer satisfaction.
Customer satisfaction is critical to attract future customers as well as the present ones to come back and avail your services. To achieve customer satisfaction you need to focus on their entire journey with your business. Utmost care needs to be taken at various phases i.e before, while, and after taking your service. This accounts for overall customer satisfaction which is the key to get those customers repeatedly. Not all customers are the same, so if someone has a bad experience or has a complaint, look into that those things are taken care of and improve their experience with you. These were some points that would help you get more customers to your business. Identifying their needs, taking care of them and giving them a pleasant experience is something you can do to ensure your customers are happy with your business. Now let us see how to show up your business when they search for you online.
Types of Keywords You Need to Be Aware of to Improve Conversions.
To do Digital Marketing in Healthcare Industry or any other for that matter, you need a keyword for targeting. Here is how to build a keyword research strategy using different keyword types as mentioned :
- Short-Tail keywords
- Local Keywords
- Long-Tail Keywords
Short Tail keywords
These are short term keywords, and as the name suggests they are general keywords. These include keywords like “hospitals”, “clinics”, “ best doctors”, etc which are effective but are very common and really competitive.Their conversion rates are also low as there are a lot of people targeting those keywords.
Local Keywords
These are keywords that can be used to target people locally. i.e in areas near you, or your city, state etc. These include keywords like “specialist doctors near me”, “dermatologist in ‘your city name’ ”,or “best hospitals in bangalore”. This decreases the competition as lesser people would search keywords like these. The conversion rate is higher than those of generic keywords. So, try including your city name in your keywords.
Long Tail Keywords
These are keywords that are longer (more than 3 words) than usual and are more specific, so the intent is high and the search volume is also low. But the conversion rates are the highest for these types of keywords as they target those who are already looking for exactly what they are searching for. They need less efforts to convert.They include keywords like, “best orthopedic doctor for back pain in bangalore”, “home visit doctors for fever in jp nagar”, etc. If you are looking to do digital marketing for doctors, or digital marketing for hospitals, get expert guidance today. Contact Percoyo, the best healthcare digital marketing agency in Bangalore. We have more than 5 years of digital marketing for hospital experience and have assisted many top hospitals brands to build an online presence in the digital world.
Best Ways to Increase Engagement through Digital Marketing for Hospital business.
1 . By making your site load faster.
Your web pages must load instantly when a user lands on your site. This even keeps them on your site for longer and they might explore more pages as well. Even a slight drop in the load speed may cause the user to drop off.
2 . Decluttering the layout.
Too much confusion can increase the bounce rates, which is not what we want. If there is too much going on it, simplify your website layout. Keep the layout such that it is easy for a user to navigate. Having a lot of white space is recommended as it is easy on the eyes. Fonts must also be readable. User must be able to find what he needs.
3 . Streamlining Navigation.
Your visitors must be able to navigate easily and should find what they need within the first 2-3 clicks. If they need to struggle navigating, they will bounce off. Show them the services you provide. While navigating let them even see the doctor details, it even increases credibility.
4 . Adding Chat Bot
Adding a chat support increases user engagement. If a person has any difficulty they can get instant help by chatting. If you are unavailable for chat at a particular time let them know by changing your status to offline, so that they don’t wait around just to find out that you are not available.
5 . Making it mobile friendly
Having a mobile responsive site gives the best user experience. A user, no matter which device he uses, even if it’s wearable tech, expects to find all the information he needs. Hence, making it responsive will help you in user engagement.
Reliable Sources for Leads Generation in Healthcare Digital Marketing.
The most reliable, sustainable, and inexpensive sources are:
1 . Website leads
As discussed in the previous section, the website should have the ability to engage your users. If these points are taken care of, it will help get more website leads.
2 . Search engine optimization
A lot of people, around about 77% of people search online to solve their health related queries. There are millions of searches online for doctors, nurses, hospital, clinic and medical keywords each month. Each can have a great potential to get leads and turn them into your Lifetime valuable customers. If you have a local business for now, like a doctor clinic, hospital or a treatment centre, local SEO can be your best choice. Local SEO refers to the online presence, it helps to attract more business from relevant local searches.While searches that take place on Google and other search engines, if your business is in the locality it will pop up in front of the user. They might choose your business and convert. You need to keep your Google My Business updated so that they can find you easily at the right place at the right time. To get the best SEO for hospital or clinic business get in touch with Percoyo- Best Digital Marketing Agency in Bangalore.
3 . Paid ads and remarketing
If you have a good digital marketing strategy for healthcare, when someone searches for your service, it helps pop up right in front of them whenever they are in need. You catch them at the point where they are readily searching to opt in for a service and you show up. How awesome is that? But how can you do that?
It’s by paid advertising! I would highly recommend Google Ads as we are aware that people usually turn to search engines and expect a solution in return. When some potential customer types in a phrase or some keywords, your ads may appear on the extreme top i.e above the organic results.
If someone comes to your website after clicking on your ads, and lands on your website, it is not necessary that they would convert right away. This is where Remarketing comes in. Remarketing (also known as retargeting) is the tactic, to serve ads to the people who have already visited or taken action on your website or page. So retargeting helps you to improve the conversion rates as well.
4 . Social Media Marketing
Social media is one of the most powerful and trending marketing platforms right now. We can use it to promote our brand. We can put informational content related to health, current health situations or diseases and how to tackle them. While you share this information, it should be from some credible resource. Donot spread misinformations to the public, it can hurt your image. Social media is also a key place to gather real-time research and insights.
But it is not easy to handle a social media platform, as a lot of posts and updates are to be done on a daily basis. You may turn up to healthcare social media agency like Percoyo who can help you create the best healthcare digital marketing tactics and create outstanding posts and keep you active.
For any assistance or to avail free consultation on digital marketing for hospitals or digital marketing for doctors contact us. Keep all these points in mind and create the best strategy to attract more customers to your business. Generate more leads for your hospital or clinic business through online marketing.