Are you looking to purchase a product or service but need help finding it? Well, in today’s time, everyone searches for the products or services they desire on Google. You can open Google and type in or use voice to search for the desired outcome.
Then, what Google does is show a couple of search results. These search results are either sponsored or organic. The sponsored results are called Google Ads. The below image shows results for the query “buy shoes online” in the form of shopping ads. Please Take a look.
What are Google Ads?
Google Ads are targeted ads that are shown across the Google Search and Google Display Networks. Display networks are a group of more than 2 million websites, videos, and apps where Google Ads can appear.
Google Ads can be controlled based on demographics and search history. Google Ads works on a PPC model, which means Pay-Per-Click, which means you only pay when someone clicks on it.
Types of Google Ads
1.Search Ads: Google Search Ads are the most common type of ad that is displayed in search results. These ads are shown on top of organic results. They look like regular organic results, but they can be differentiated by looking at the URL.
The URL contains the word “ad” on the page; these ads improve search engine visibility, and brand awareness, and drive traffic to your website.
2.Display Ads: Google Display Ads are the images that appear on Google Display Networks (GDNs).
3.Shopping Ads: Google shopping ads are the ads that are displayed on SERPs. These ads are not like regular ads but rather like shopping carousels.
4.Video Ads: These are the ads that are displayed on or during the videos on YouTube.
Google also allows you to use different Ad campaigns. They can be used to strategically reach business goals. Two useful campaign types are local and smart campaigns. Local campaigns can be used to target nearby customers through Google Maps, Search Ads, Display Ads, and even Video Ads.
Smart campaigns are automated ads that Google runs based on your business goals.
How can Google Ads Advance your Business Goals?
Let us look at how Google Ads can advance your business goals. They are as follows:
Increased Brand Awareness
You can get leads through Google by running the ads. Around 53% of the users search Google and then make the final decision of purchasing the products or services. Responsive ads can put your product and services for various users across different locations and devices. There are different properties of Google, by which you can reach a wide range of audiences.
Improved Website Traffic
Not only SEO but Google Ads can also be used to improve website traffic. You can target the demographic area, keywords, and other assets to your advantage. You can create a campaign by customizing a goal based on website traffic.
There are certain ways to measure traffic from Google Ads. They are as follows:
- Check the click-through rates and ad clicks.
- Check the quality score of Google Ads.
- Removing negative keywords.
- Updating the keyword lists.
- Running keyword diagnosis.
Boost Conversions
Once you have improved the quality score of the Ads, you can see an increase in click-through rates. You can see only interested people at the end of the marketing funnel. They use transactional keywords like “buy, price, and “purchase” to make a transaction. You should focus on these people by giving them additional offers or discounts.
Track Results and Action
One of the best things about running Google Ads is that you can track the results in real-time you just need to connect the Ad campaigns to Google Analytics. You can then make adjustments based on which strategies are working or not. You can then optimize the landing pages and redefine your targeting, which will improve the ROI.
Cost Control
Now you can understand that whenever a user clicks on your ads, there is a price. Not only can you set the daily limits but you can also bid on pricing. You can also pause the ads and restart them whenever you want.
How do I set up a Google Ad Campaign?
- Choose the right campaign type.
- Select the right keywords.
- Create Campaigns and set up ad groups.
- Use Landing pages.
- Add a Compelling Ad copy.
- Set up the budget and targeting options.
- Test, measure success, and optimize the ad campaign.
Conclusion: How Can Google Ads Help You Advance Your Business Goals?
In Conclusion, we discussed some points that contribute to helping you advance our business goals. Now you understand how Google Ads works and how it is an important part of search engine marketing.
Paid advertising should be the first thing you do when you are trying to achieve your marketing goals. You can call us, and we can help you by running ads. Call us at +91 8448448741 or fill out the form below so that our experts will get back to you.