When starting with digital marketing, you might wonder which one to consider: SEO or PPC. You can get on top of the search results with the help of PPC or SEO. PPC is a paid way of getting on top of the SERPs, and SEO is a natural way to get to the top of the SERPs.
Before going forward, you need to understand the pros and cons of SEO and PPC. In this article, we will discuss the topic of SEO vs. PPC: Choosing the Right Digital Marketing Strategy for Your Business. So, let’s get into it.
What is SEO?
When we talk about SEO, we are talking about optimizing the website in a way to rank at the top of search engine results. Organic SEO is a way of optimizing content so that the crawlers can understand it and rank it higher on Google.
When there is a Google algorithm update, there will be a drop in SEO rankings. Doing SEO properly comes down to providing valuable information to humans as well as to crawlers. This can be done by providing highly engaging content and creating mobile-friendly content for the users and the crawlers.
Also, getting high-quality links from websites will improve your overall authority and ranking. This can be done by:
- Blogging
- Social media content
- Videos
When to use SEO?
SEO is like getting big returns on small investments. Unlike having to pay for each and every keyword to show up at the top of the results, SEO is a very lucrative option where you will have to pay less to get a higher ROI.
2.Cost
SEO is highly cost-effective it helps improve brand awareness and will bring in organic traffic relevant to your website.
3. Awareness
Reaching the top of the search results for the keywords will get you much more brand exposure than you will get from PPC or any other campaign.
4.Trust
When you rank in the top 3 positions on SERPs, trust in the brand also increases. This means that your content is much more reliable than your competitors.
5.Sustainability
The best part of SEO is that the rankings stay on top for a while even when you stop doing it. Unlike PPC, when you stop the campaigns, the ads stop appearing on SERPs.
What is PPC?
When to use PPC?
Spending money on running ads can increase brand awareness.
2.Targeting
You can target a set of users on the basis of time, date, location, and demographic.
3.Quick Visibility
PPC offers quick visibility as compared to SEO. Ranking for a keyword is difficult, whereas in PPC you can increase visibility at a reasonable and affordable rate.
4.Cost
As you are required to pay for each click, the cost of PPC is much higher than SEO. However, online visibility is much more than you gain with SEO.
Advantages and Disadvantages of SEO
Go through the infographic below, instead of the text if you want to:
- Organic SEO is very cheap when compared to PPC campaigns. When you do SEO properly, it is going to be much more affordable than PPC.
- Organic results last for a longer period of time. Unlike PPC, the results fade when the campaigns are turned off.
- SEO results stay constant, and PPC results keep fluctuating with respect to competitor’s bidding tactics. A well-optimized website with good backlinks can stay at the top of search results.
- SEO builds credibility for the website. Users tend to click on these websites rather than PPC.
- SEO results in improved click-through rates. Most of the time, you can generate a great number of clicks and leads as compared to the leads that can be generated by running ads.
Disadvantages
- SEO results can take a very long time. whereas PPC can get you instant results. PPC can get you leads immediately.
- SEO can get your website 100% optimized. Therefore, only in the long run, the websites can get you better results.
- SEO is a time-consuming process. You can either do it yourself or hire an agency to do it. This is where Percoyo Pvt. Ltd. comes into the picture.
Advantages and Disadvantages of PPC
Go through the infographic below, instead of the text if you want to:
- Pay-per-click produces great results. Once you start running ads, you can see conversions, traffic, and clicks. SEO can take months to prosper and finally show results.
- You can create a budget, run ads, and get decent leads. SEO can take longer than expected.
- Unlike SEO, you do not have to worry about Google algorithm updates. When running ads, you start bidding to get on top of the results.
- PPC will allow you to target the required audiences. You can run ads by targeting keywords, geography, and days of the week. However, organic results cannot target the required audiences.
- You can run multiple types of ads, like text ads, display ads, and video ads. By running this ad, you can show the products or services you are offering and thereby improve click-through rates.
Disadvantages
- In order to get leads, you might have to pay much more. You will have to start bidding more than your competitors.
- Researching and finding keywords can be time-consuming. Bidding on keywords and managing CPC can be a full-time job.
- When you stop running ads, the leads will drop. In SEO, you will get leads once you reach the top of the results.
- You will get “click fraud”, Some of the competitors might click on your ads to exhaust the ad budget. This can also be done by using any type of click software.
Which one is better: SEO or PPC?
If you want to do targeted marketing, see results instantly, and have better conversion rates, then you should go with PPC. Similarly, you can go with SEO if your goal is brand exposure, long-term credibility, and improvement in business on a decent budget.
As a strategy, it is best to combine them together. As a user, you need to understand that these two strategies are used to achieve the same goal. SEO can help you achieve long-term goals, and PPC can help you achieve immediate goals.
Google Keyword Planner is a tool that can be used to do keyword research for PPC, but it can also be used for SEO. In the case of PPC, an accurate keyword has to be found in order to get effective results for a longer period of time.
Conclusion to SEO vs. PPC: Choosing the Right Digital Marketing Strategy for Your Business
In conclusion, choosing the right strategy is always crucial for your online business. Both SEO and PPC generate different outcomes, and understanding them is very important to make an informed decision.
By using both strategies, you can drive traffic, increase conversions, and scale your business to new heights. You can call us at +91 7676722000 to begin your SEO journey with us or fill out the form below so that our experts can get back to you.