Special Google Algorithm Rules
142. Query Deserves Freshness
Google’s algorithm gives a special advantage to content freshness. Updating content once every 3 months is advised by many SEO experts.
143. Query Deserves Diversity
Query Deserves Diversity refers to the diversity in the search results on a Search Engine Results Page for a broad search term. For example results for “GDP’ will show up on 10 different websites with different titles and content.
144. User Browsing History
Google uses browsing history to rank web pages on Google. This can be subjective. You may have noticed before that the pages you have already visited show up higher compared to other users on Google’s SERP.
145. User Search History
Rankings according to a user’s search history are experienced every day. Organic search rankings are partially subjective to users’ search history. If you search for ‘reviews’ and then search for just ‘smartphones’, you will find review websites at the top.
146. Featured Snippets
Featured Snippet has taken over many searches on the internet. Google uses websites with accurate answers to show them on the top. The content length, format, page authority, and HTTP are some of the factors to get featured snippets for your site.
147. Geo-Targeting
Geo-Targeting is the best for Local SEO. Google gives a preference for sites that are located in a specific country with specific TLDs.
148. Safe Search
Safe Search refers to a setting on the chrome browser that does not allow websites with adult content, cuss words, and sensitive visuals to appear on the Search Engine Results Page.
149. “YMYL” Keywords
YMYL refers to Your Money Your Life keywords. Such keywords are difficult to rank and could be ranked by authority websites in the niche only. YMYL keywords include searches related to Health, Wealth, and Relationships.
150. DMCA Complaints
Legitimate DMCA complaints can lead Google to downrank a website on the SERPs.