In part 12, we learned about keywords in title, positive and negative link velocity, links from hub pages, authority sites, Wikipedia, and real sites, backlink’s age, and natural link profile.
121. Reciprocal Links
Reciprocal links are nothing but link exchanges that webmasters do very often to support each other. Google has stated in this document that excessive link exchanges can negatively impact organic search results.
122. User Generated Content Links
Google calls this ‘User Generated Spam’. Too many user-generated spammy links can lead to manual penalty/action of a website from Google. Google can easily recognize links from UGC content or forums and original sites. Example: Difference between links from example.com and community.example.com
Here is what Google has to say about User Generated Content:
123. Links from 301
Links from 301 redirects are similar to direct links. They are not as powerful as direct links as they lose a bit of link juice.
Watch this video to know what Matt Cutts says about 301 links.
124. Schema.org Usage
Using Schema Markup on your web pages can help rank above the ones that do not use structured data. The use of schema markup boosts the ranking of pages with fewer backlinks.
125. TrustRank of Linking Site
TrustRank is one of the most overlooked factors in the SEO industry. The trust passed onto a website with backlinks depends on how trustworthy the other site is.
126. Number of Outbound Links on Page
Here, the outbound links on a page are related to PageRank. A page with more outbound links passes less PageRank compared to one with more external links.
127. Forum Links
Forums links are considered spam by Google. Such backlinks do not help in search rankings and Google devalues this on a large scale.
128. Word Count of Linking Content
This is a minor ranking factor. Backlinks from a page with 1500 words are much better than one with a 50-word snippet.
129. Quality of Linking Content
Links from bad quality content or generally speaking spun content are not trustworthy and hence do not pass much value as compared to well-written content.
130. Sitewide Links
Sitewide Links are the links placed on the footer, sidebar, navigation bar, and popups. Google has confirmed that sitewide links are compressed as a single link.