In part 6 we discussed URL length, URL path, human editors, page category, keyword in URL, URL strength, References and Sources, sitemap, and excess outbound links.
In this post, we will be covering the last of Page-Level Factors, and Site Level Factors that are related to a website’s health.
61.UX Signals From Other Keywords Page Ranks For
If you have done good On-Page SEO with LSI keywords, your pages are likely to rank for many keywords rather than just some variations of the primary keyword.
When you rank for many keywords, it may give Google’s Algorithm a quality signal about that specific page.
62.Page Age
Page Age acts as a factor in ranking web pages on the internet. Google prefers pages with fresh content but older pages with regularly updated content tend to rank better on the first page of Google.
63.User-Friendly Layout
UserFrineldiess Layout simply means that your pages must be easy to navigate, scroll and fast loading without any HTML/Javascript errors. Make sure your pages have the best possible content on the web for a given topic.
Here is what Google has to say about User-Friendly Layout:
“The page layout on highest quality pages makes the Main Content immediately visible.”
64.Parked Domains
Parked Domains are not considered to be shown in the SERPs by Google. They are just some domains up for sale or registered for future purposes.
Here is what Google has to say about “Parked Domains”
65.Useful Content
Google may distinguish between useful content and quality content. What I am trying to say is you may have content with the best images, readability, and grammar but if it is not useful there is no point for Google to rank it.
Site Level Factors
66.Content Provides Value and Unique Insights
If you are not bringing anything new to the web and revamping the same old content that already exists on the first page you are likely to get penalized. This usually happens with thin affiliate sites.
67.Contact Us Page
Make sure that you have a genuine contact us page with your name/identity on it. According to Google, you must have a decent amount of contact information. For better results, the contact information must match with the whois information of your domain.
68.Domain Trust
I believe that Domains Trust aka ‘TrustRank’ is an important ranking factor. Many SEOs believe the Google Patent on Domain Trust that says search ranking is based on trust.
Here is what Google has to say about TrustRank:
69.Site Architecture
Good site architecture is the base of any website that is to be search engine optimized. This helps Google’s bots crawl and index all your pages and thematically assemble your content.
Here is what John Mueller said:
70.Site Updates
Site Updates are nothing but content publishing frequency. Many SEOs adhere to the idea of drip-feeding content that contributes to a site-wide freshness factor. But Google has denied such claims according to this article.
