Digital Marketing Jobs
Google Adwords Expert
- Manage and optimize existing PPC campaign components including, but not limited to Ad -Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.
- Help create PPC strategies including keyword research and analysis.
- Implementation of PPC strategies. Create performance reports with recommendations for improvements.
- Must have expertise and have worked on campaigns across Search Ads, Mobile Ads, App installs, Display Ads and Shopping Ads
- Must understand Google Tag Manager and use Google Analytics tracking (setting up Goals) for Adwords campaigns.
- Must know how to optimise campaigns based on bids and quality score
- Must be well aware of the anatomy of a highly converting landing page and know how to setup AB Test to ensure campaign success
- Must know tools to analyse campaigns of competitors and benchmark performance accordingly
- Google Adwords Certified Professional will be an added advantage.
- Extremely analytical
- Focused and detail oriented
- Google Adwords
- Knowledge of keyword analysis and conversion analysis
- Knowledge of landing page analysis
- Negative Keyword Analysis, Word, Excel, and PowerPoint
- Strong written and communication skills Strong work ethic
Content Writer / Specialist
We are looking to hire smart web content writers with a minimum of two years experience. The chosen candidate will work on preparing and editing content such as blogs and articles. He/she would also be required to coordinate with external writers for content creation purpose.
- Writing, editing and proofreading website content
- Experience in writing for web such as blogs and scannable articles
- Research content on trending topics
- Coordinate with external writers for content creation purpose.
- Excellent written and verbal communication skills
- Good understanding of content creation – prior experience with a website would be a plus.
- SEO writing skills
- Ability to write for social media