Strategies to reduce click fraud in your Adwords account

Click fraud
  1. IP Address Level:
    Use 3rd party software to detect click fraud and automatically block the ip address.
  2. Location Level:
    Check the pin code locations from where the clicks are more and identify the locations involved in click fraud.
    Exclude these locations so that the clicks are genuine.
  3. Keyword level:
    Identify the particular keywords which are getting fraudulent clicks and pause those keywords.
  4. Time Parting:
    Try to schedule and run your ads in different timing when the fraud clicks are least.

Author: Rahil Ahmed S

Entrepreneur & Digital Marketing Expert


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